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Alli Bridgers is a growth and partnerships strategist focused on helping founder-led brands turn attention into meaningful, scalable revenue. She began her career at Bread & Butter, a national PR agency, leading campaigns for top names across travel, hospitality, and lifestyle. She later joined The Home Edit, where she oversaw creative initiatives, email marketing, and brand partnerships, before moving to Hello Sunshine to help build the co-marketing and growth team—expanding the reach and impact of its DTC brands across platforms.

Through WYLD FLWR, Alli partners with founders to build modern revenue ecosystems—spanning partnerships, content strategy, and brand development. Her approach blends strategic clarity with creative execution, always rooted in connection and long-term growth.

WYLD FLWR was built on the belief that brands, like wildflowers, can grow anywhere—with the right foundation. Alli’s work is centered on helping brands not just stand out, but scale with intention.

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Sumner Canfield is a product development and brand strategist who specializes in bringing thoughtful, purposeful products to life.

She previously served as Director of Product Development at The Home Edit, where she led the creation and expansion of the brand’s highly successful product lines across retail, wholesale, and DTC. From concept to shelf, Sumner has expertise within every stage of the product lifecycle, ensuring alignment between brand, offering, and customer at each touchpoint.

At WYLD FLWR, Sumner partners with founders to translate brand vision into tangible offerings—developing consumer products, refining positioning, and building systems that support long-term growth. Her approach is rooted in intentional growth, operational clarity, and a deep understanding of what makes products not just launch, but last.

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